MEDIA– are the communication channels through which news, entertainment, education, data, or promotional messages are disseminated. It is communication outlets used to store and deliver information or data. It includes every broadcasting and narrow-casting media such as newspapers, magazines, televisions, radio, billboards, direct email, telephone, fax, and internet.
ARE YOU A MEDIA LITERATE?
MEDIA LITERACY– is the ability to comprehend and produce messages in the media. This includes all different types of media, from written articles to advertisements on the television. It encompasses the practices that allow people to access, analyze, and evaluate the many complex messages presented through the mass media.
As the generations have evolved, technologies have made it easier for people to access the media in many different ways. They depend on what they see and read on social media. They are more likely spending most of the time watching online videos, surfing on the internet, searching for information, etc. rather than interacting with their families and friends personally. They didn’t realize how much our lives revolve around the media and information that each one of them provides.
Media evolved of what people’s want to, not the media wants us. It evolved to caters to people’s needs and desires.
There are four ages of media namely: pre- industrial age, industrial age, electronic age and lastly the new (information) age.
MEDIA CONVERGENCE
MEDIA CONVERGENCE– refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. It is also known as technological convergence. It is the blending of multiple media forms into one platform to deliver a dynamic experience. One of its major examples has involved the newspaper and magazine industry and to some extent book publishing. Their publish books, articles, news, etc. have seen in a single platform with multiple media forms through digitization and computer networking.
IMPORTANCE OF MEDIA
Media is very important for society since it is one of the fastest and efficient ways to receive information on various subjects. And it plays a significant role in keeping everyone updated about the various events around the world.
These are the significant reason why media is important:
- it gives us immense knowledge and transmits information.
- it raises our consciousness
- it raises voice against social evils
- it provides true pictures and lives telecast for various events
- it can educate society
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